LUXURY DIGITAL CONGRESS challenges and opportunities in the luxury industry
The largest virtual conference in the Spanish-speaking luxury sector, was broadcast on direct from the Four Seasons Madrid hotel during the past 7 and 8 of April with the most select firms from different fields.
This event has been the first Spanish-speaking digital congres dedicated to the luxury universe and has concentrated famous brands such as Chopard, Four Seasons, Loewe, Paco Roncero, Quique Dacosta, Pertegaz and much more.
«It is estimated that the consumption of luxury goods has grown by 48% «, according to Jie Wang, Premium brand advisor for the Asian market.
This congress was the first hybrid event for luxury professionals with a multisectoral approach and topical topics, from digital transformation and sustainability to wellness tourism or innovation in the gourmet world.
The event was organized by a group of independent luxury professionals from different areas of the sector who firmly believe in the need to bet on a meeting of these characteristics, promoting training and access to the best practices of the large firms in the sector.
The objective of this premium summit has been none other than to redefine the concept of luxury, from a multisectoral approach.
The congress has been marked by topical issues around digital transformation, sustainability or the latest in communication strategies.
In the words of Ana Polo, her Director, “the Congress seeks to define current trends in the industry and create an action map in the hands of the best brands and experts. It is a meeting that we consider very necessary ”.
Under the title of Reshaping Luxury, the objectives of the summit have been to share, from the hands of the experts, knowledge, approaches, and keys to continue working on excellence in the luxury sector. Analyze the transformations in the industry due to the impact of the pandemic; but not only this, but also study and share success stories of the great references and address the main trends that have been emerging in recent months, which are relevant to the sector and its business strategies.
This meeting, with a very complete agenda, has dealt with topics such as:
– Digital transformation and ecommerce, guiding brands in this challenge through success stories.
– How technology is transforming the way fashion brands present and communicate their collections to the world, as well as the relevance and challenges of Slow Fashion.
– The great opportunities that the Chinese market presents for the sector and business and marketing strategy topics, such as omnichannel communication, influencer marketing, bringing personalization to all channels or the potential to connect with Generation X and Z through TikTok.
– The new profile of the luxury tourist, experiential luxury, the challenges of digitizing excellent culture and the strategies of destinations such as Madrid or Marbella to attract this segment.
– Trends in high cosmetics, sustainability from different approaches and an encounter with an icon of fine jewelry and watchmaking.
– Haute Cuisine, innovation and debate with reference brands and Michelin star Chefs.
Canalejas Madrid, Pertegaz, Rosewood, Four Seasons Madrid, Loewe, Cinco Jotas, Museo Thyssen–Bornemisza, Quintessentially, Astondoa, Value Retail, TikTok, Ayuntamientode Madrid, Porsche, Ayuntamiento de Marbella, McKinsey, Porsche, Mesoestetic, Telefónica, Bless Collection , Six Senses Ibiza, Diageo Prestige, Matusalem and Toro Albalá, among others. Michelin star chefs such as Paco Roncero or Quique Dacosta (who will be the gastronomic director of the long-awaited Mandarin Oriental Ritz hotel) and fashion experts (Vanity Fair, Woman), as well as the designers Modesto Lomba and Juan Duyos. Universities of international prestige such as ISEM (ISESE), consulting firms such as McKinsey or large companies with their digital vision such as Telefónica.
The Congress was a virtual event, but with a hybrid format in its production, with face-to-face round tables, presentations and online interviews with more than 25 speakers.
«We want the professional audience that sees the event to be able to learn, be informed, orient themselves and be inspired, since we are in a moment of change and faced with many challenges to take into account and integrate into the strategies of the brands,» said Ana Polo.
Ana Polo Director of the Luxury Digital Congress
The Luxury Digital Congress, has as official partners with the Spanish Association of the Luxury – LUXURY SPAIN and the Mexican Luxury Association.
The Spanish Luxury Association – LUXURY SPAIN, chaired by Cristina Martín Blasi, is an entity founded in 2010 to empower, promote and internationalize the products and brands «Excellence Made in Spain» and which currently brings together more than 150 companies.
Among them are Pertegaz, Hispano Suiza, Ramón Monegal, and international members such as Coty and Diageo.
The Mexican Luxury Association was born by identifying the need to defend, support and promote the Mexican Luxury brand. It currently has partners such as Loewe Mexico and Swatch Group.
The congress was supported by large sponsors such as Porsche, Four Seasons Madrid, Toro Albalá, the Marbella City Council, Jumeirah Port Soller, Cinco Jotas and the Madrid City Council.
And with the special collaboration of the digital communication agency for Premium brands Miss Brand Spain, The Luxury Academy and Luxury Consulting.
LUXURY DIGITAL CONGRESS
CHALLENGES AND OPPORTUNITIES
OF THE LUXURY INDUSTRY
The first day of the largest virtual conference in the Spanish-speaking sector began, broadcast live from the Four Seasons Hotel in Madrid
Ana Polo, Director of the Luxury Digital Congress and Cristina Martín Blasi, President of the Spanish Luxury Association, lead this first edition.
«Fashion, a sector that reinvents itself through technology» according to a round table with Silvia Lousa, Director of Business Development at Pertegaz; Andrea Arabia, Director of Woman Digital; Carla Aguilar, former Director of Vanity Fair and moderator Teresa Sádaba, Director of the ISEM Business Fashion School.
«It is the moment to transmit everything that is behind fashion thanks to technology», Carla Aguilar.
«Digitization in the world of jewelry has been extremely important this past year, but at Chopard we were already very prepared», Helena Bermúdez de Castro, Chopard Communication Director
«It is estimated that the consumption of luxury goods has grown by 48%» according to Jie Wang, Premium brand advisor for the Asian market.
«In the pandemic, very good management has been very important and being very quick to create other business models around it» , Paco Roncero from the round table Innovation in the gourmet world, culinary and business trends.
Headline round table «Dress me slowly because I’m in a hurry, incidence of the Slow Fashion movement in haute couture». Modesto Lomba and Juan Duyos with Margarita Ruyra de Andrade, Founder of Fundación Zuloaga and Co-founder of Es fascinante, as moderator.
«Luxury is being able to decide what you spend your time on and how you do it», Modesto Lomba.
ROUND TABLE ON CULTURE
LUXURY DIGITAL CONGRESS
CHALLENGES AND OPPORTUNITIES
FOR EXCELLENT CULTURE
With the Thyssen–Bornemisza Museum and the Royal Theater
Round table on “Challenges and Opportunities for Excellent Culture” in the Second Day of the largest virtual conference in the Spanish-speaking sector on the Luxury sector broadcast live from the Four Seasons Hotel in Madrid.
The round table was moderated by María de León, communication consultant and coach and included Evelio Acevedo, Managing Director of the Thyssen–Bornemisza Museum and Marisa Vázquez-Shelly, Director of Private Patronage of the Teatro Real.
María de León
Ana Polo, Director of the Luxury Digital Congress and Cristina Martín Blasi, President of the Spanish Luxury Association, have led this first edition.
«In these difficult times, culture has once again demonstrated its healing effects», Evelio Acevedo.
«Through digitization, culture has played a great role in times of pandemic», Evelio Acevedo.
«Technology at the service of culture has been extremely important in these uncertain times», Marisa Vázquez-Shelly.
«Sometimes luxury has nothing to do with money, luxury is being able to feed your memories», Evelio Aceved.
«Technology has made culture enrich the experience», Marisa Vázquez-Shelly.
«The Spanish museums are giving the stature in these difficult times», «The public of Madrid has behaved wonderfully», Evelio Acevedo.
«The pandemic has been a challenge and an opportunity, in the Teatro Real we had a lot of progress but the pandemic has accelerated everything», Marisa Vázquez-Shelly.
LUXURY DIGITAL CONGRESS
CHALLENGES AND OPPORTUNITIES
OF THE LUXURY INDUSTRY
THE RISE OF MADRID
AS A LUXURY DESTINATION
Round table on the «Resurgence of Madrid as a Luxury Destination» on the afternoon of the first day of the largest virtual conference in the Spanish-speaking sector on the Luxury sector broadcast live from the Four Seasons Hotel in Madrid.
The round table was moderated by Mar de Miguel, General Secretary of AEHM (Madrid Hotel Business Association and included Héctor Coronel, Director of Tourism of the Madrid City Council, Juan Pablo García, General Director of Galería Canalejas de Madrid and Mónica Eisen, Deputy Director of the Four Seasons Hotel in Madrid.
Ana Polo, Director of the Luxury Digital Congress and Cristina Martín Blasi, President of the Spanish Luxury Association, lead this first edition.
“The difference of a unique offer is in the Heritage that Madrid has. We are leaders in cultural offer ”, Héctor Coronel.
«The fact that many brands are betting on Madrid is good, it will make us stronger and better than we want to be», Mónica Eisen.
«The essence of Madrid and the destination makes us very optimistic to recover demand and luxury tourism», Héctor Coronel.
“There is a need to create a new relationship with the client through digital platforms and to be able to promote Madrid as a luxury destination”, Juan Pablo García.
«Digitization and sustainability: it is key to implement initiatives of this type to attract tourists», Héctor Coronel.
Luxury Digital Congress has been an interesting event about the luxury market and its challenges.
No doubt this event will be present in the next years to solve all the questions about this big market that offers interesting opportunities around the world.
Congratulations to all!
For more information, visit the website: www.luxurydigitalcongress.com
