«It was the time you spent with your rose that made it so important» . – Antoine de Saint-Exupéry
Provocateur Roses is a luxury brand with renowned prestige in the world of flowers. With over thirty years of experience, it is an expert in transforming spaces into true works of natural art. Its passion for aesthetics and sophistication ensures that every detail is carefully considered in each floral arrangement, whether for businesses or individuals.
Clients such as Louis Vuitton, Yves Saint Laurent, Dior, Prada, and Lancôme endorse all the successes of this company, founded by Anastasia Skolkova, who lives between Madrid and Marbella, where her two stores are located.
She grew up in a family environment full of flowers and a love for her arrangements, which led her to establish a deep connection with the beauty of flowers and their meanings. Her travels around the world, visiting the best floral centers, gave her an expanded vision of the intrinsic magic hidden within each flower. She decided to dedicate her future to this world, which also brought her back to her past roots.
Every bouquet created, every arrangement, tells a different story that explains the lives of different cultures, connected to the meanings of each flower used. That’s why they are not just simple bouquets; they are magical moments that surround people and become unforgettable for those who receive the flowers.
To learn a little more about Provocateur Roses, which is well known internationally, we visited the store in Marbella, located at Avenida Ramón y Cajal, 17, and spoke with Fran Villamizar Jhebler, the store manager who showed us the secrets of making the perfect rose bouquets, the emblem of the brand.
«We make the rose bouquets in a spiral pattern without greens, and they have to be perfectly arranged to create a bouquet that doesn’t fall apart when placed on the table. That will mean the spiral is well done.
Obviously, the vase must be the right one to ensure it is in perfect harmony.»
The store is divided into two spaces, one with a low temperature to store different flowers and types of greenery that require cold to be isolated from the normal heat of the rest of the space. Here, they display roses—imported from Ecuador, which is the country with the most worldwide prestige for these flowers, known for their great beauty and variety—peonies, tulips, and other exquisite flowers, as well as the delicate «greens» that complement the bouquets, such as eucalyptus, ruscus, lentisk, limonium, statice, and the everlasting and pampas grass or gypsophila.
«Greens bring life to bouquets,» comments Jessica Samboni, the florist assistant, who reminds us that the greens in bouquets not only add color but also symbolize life and freshness. It’s a very beautiful way to highlight the importance of green tones in flowers and arrangements.
Preserved Roses: Eternal Roses to Always Remember
When we talk about preserved roses, we are referring to real flowers. These roses, 100% natural, are cut at their peak of freshness and splendor, and then undergo a careful treatment to ensure they last over time without the need for sunlight or water like a fresh flower. This preservation process is natural and organic.
The preservation process of the preserved roses sold at Provocateur Roses is 100% organic and natural, prioritizing the care and durability of each flower.
Roses and other flowers, as well as the greenery, undergo a process with alcohol and glycerin that allows them to retain their scent and freshness as if time had forgotten about them. That’s why they become the perfect gift to give to the people we love, who will always enjoy our eternal flowers.
The most prominent times for flower sales are Valentine’s Day, when sales increase by one hundred percent; Mother’s Day, with a fifty percent increase; International Women’s Day on March 8th, especially for customers from Eastern countries; and Christmas, when store, hotel, and individual decorations aim to create a festive atmosphere.
Exceptional quality floral decorations for weddings, restaurants, corporate events, and personal occasions
Provocateur Roses offers its expert experience in creating floral decorations for luxury villas, exclusive businesses, hotels, restaurants, weddings, and collaborations with major brands. It’s goal is to create spaces that reflect elegance, personality, and sophistication, tailored to each client and project in a unique and personalized way for every individual or company.
From sophisticated and minimalist designs to vibrant spaces full of character, we transform every corner to reflect the essence of the brand and captivate clients with an atmosphere of style, comfort, and elegance.
Flowers speak of people, of their feelings, and connect with their soul to provide them with unique and unforgettable moments that last over time. And that is the magic that Provocateur Roses has known how to convey through its beautiful arrangements—a refined world that evokes precious moments.